TY  - BOOK
AU  - Onkvisit,Sak
AU  - Shaw,John J.
TI  - International marketing: strategy and theory 
SN  - 9780415772624
U1  - 658.8/4 
PY  - 2009///
CY  - New York, London
PB  - Routledge
KW  - Export marketing
KW  - Chiến lược marketing
KW  - Lý thuyết marketing
KW  - Marketing quốc tế
KW  - Marketing
N1  - E-B7/04542 (original, 1.556.586đ)
UR  - http://www.loc.gov/catdir/toc/ecip085/2007048946.html
ER  -