TY  - BOOK
AU  - Bonk,Kathy
AU  - Bonk,Kathy
ED  - Communications Consortium Media Center.
TI  - Strategic communications for nonprofits: a step-by-step guide to working with the media 
SN  - 0470181540 (pbk.)
U1  - 658.8/02 22
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Corporations
KW  - Public relations
KW  - Nonprofit organizations
KW  - Management
KW  - Kế hoạch quản lý
KW  - Quản lý tiếp thị
KW  - Quản trị kinh doanh
KW  - Tổ chức phi chính phủ
N1  - "A publication of the Communications Consortium Media Center."; Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999; Includes bibliographical references and index; The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation
ER  -