Burns, Alvin C. Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2010 - xxvii, 669 p. : ill. (chiefly col.) ; 27 cm. E-B7/04689 (original, 4.314.399đ) Includes bibliographical references and indexes. ISBN: 0136027040 9780136027041 Subjects--Uniform Titles: SPSS for Windows. Subjects--Topical Terms: Marketing research. Subjects--Index Terms: Marketing Nghiên cứu marketing Quản trị marketing Dewey Class. No.: 658.8/3