Ferrell, O. C. Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 5th ed. - Australia ; Mason, Ohio : South-Western Cengage Learning, 2011 - xxiiI, 743 p. : ill. ; 26 cm. E-B7/04658 (original; 4.318.996đ) Includes bibliographical references and indexes. ISBN: 053846738X 9780538467384 Subjects--Topical Terms: Marketing--Management--Case studies.Marketing--Management. Subjects--Index Terms: Chiến lược marketing Marketing Quản trị marketing Dewey Class. No.: 658.802