TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy
SN  - 053846738X 
U1  - 658.802 23
PY  - 2011///
CY  - Australia, Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Chiến lược marketing
KW  - Quản trị marketing
N1  - E-B7/04658 (original; 4.318.996đ); Includes bibliographical references and indexes
ER  -