TY  - BOOK
AU  - Morgan,Adam
TI  - Eating the big fish: how challenger brands can compete against brand leaders 
SN  - 0470238275 (cloth)
AV  - HF5415.15  .M67 2009
U1  - 658.8/27 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - New products
KW  - Product management
KW  - Quản lý sản xuất
KW  - Sản phẩm mới
N1  - Includes bibliographical references and index
ER  -