Parmerlee, David. <br/><br/>
Auditing markets, products, and marketing plans / 
David Parmerlee 
 - Lincolnwood, Ill. :  NTC Business Books,  c2000 
 - xii, 193 p. :  ill. ;  28 cm. 
 - AMA marketing toolbox .
 - American Marketing Association marketing toolbox. .
<br/><br/> At head of title: American Marketing Association. 
<br/><br/><label>ISBN: </label>0658001337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing audits.
<br/><br/><label>Subjects--Index Terms: </label>Marketing Quản lý tiếp thị 
<br/><br/><label>LC Class. No.: </label>HF5415.16   / .P37 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/02