Donaldson, Bill,  1948- <br/><br/>
Strategic market relationships :  from strategy to implementation / 
Bill Donaldson, Tom O'Toole. 
 - 2nd ed. 
 - Chichester, England ;  Hoboken, NJ :  Wiley,  c2007 
 - xiv, 269 p. :  ill. ;  24 cm. 
<br/><br/>Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word. 
<br/><br/><label>ISBN: </label>9780470028803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business networks.<br/>Industrial management.<br/>Relationship marketing.<br/>Strategic alliances (Business)
<br/><br/><label>Subjects--Index Terms: </label>Mạng lưới kinh doanh Quản lý sản xuất Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8/12