Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong - 13th ed. - Upper Saddle River, N.J. : Prentice Hall, 2010 - xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm.

Original: E-C7/00157 (4.672.718 đ); Copy: E-C7/00158; E-C7/00820-821

0136079415 9780136079415


Marketing.

Nguyên lý marketing Tiếp thị

658.8