Boone, Louis E. Contemporary marketing : study guide / Louis E. Boone, David L. Kurtz. - 12th ed. - Mason, Ohio : Thomson/South-Western, 2006 - li, 599, [96] p. : ill. ; 28 cm. ISBN: 0324236786 Subjects--Topical Terms: Marketing. Subjects--Index Terms: Marketing Quản trị kinh doanh Tiếp thị Dewey Class. No.: 658.8