Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - 4th ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2005 
 - xxxvi, 572 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324282907  0324282915  0324282923 (package) 0534558534 (Infotrac) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing Quản lý tiếp thị Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8