Parente, Donald. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2004 - xxvii, 404 p. : ill. ; 24 cm. ISBN: 0324271905 Subjects--Topical Terms: Advertising campaigns.Communication in marketing. Subjects--Index Terms: Quảng cáo Truyền thông Dewey Class. No.: 659.1/13