TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 0324271905
U1  - 659.1/13 22
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Advertising campaigns
KW  - Communication in marketing
KW  - Quảng cáo
KW  - Truyền thông
ER  -