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SLO 2010
Sloman, John,
1947-
Economics for business /
John Sloman, Kevin Hinde and Dean Garratt
5th ed.
Harrow, England ;
New York :
Financial Times/Pretntice Hall,
2010
800 p. :
col. ill. ;
27 cm.
Includes bibliographical references and index.
The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy
Business.
Commerce.
Economics.
Managerial economics.
Kinh doanh
Kinh tế học
Quản lý kinh tế
Thương mại
Garratt, Dean
Hinde, Kevin.
Hoàng Yến
Khoa Quốc tế 01
Lê Thị Thanh Hậu
ddc
BK
5407
5407
0
0
ddc
0
0
ISVNU
ISVNU
E-B7
2012-06-11
1
0
330 SLO 2010
E-B7/05710
2019-09-23
2019-10-23
BK