Armstrong, Gary,
Marketing : an introduction /
Gary Armstrong & Phil Kotler.
- 8th ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, 2007
- 656 p. cm.
Kotler’s name appears first on the earlier ed.
0131865919 (alk. paper)
Marketing.
Marketing Quản lý tiếp thị
658.8