Cateora, Philip R.  <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 14th ed., International ed. 
 - New York :  McGraw-Hill/Irwin,  2010 
 - xxxi, 711 p. :  28 cm. 
<br/><br/> Includes instructors'manual ; E-C7/01457-01476 (original, 577.000đ) 
<br/><br/><label>ISBN: </label>0071084215 9780071084215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Intercultural communication<br/>International business enterprises
<br/><br/><label>Subjects--Index Terms: </label>Marketing Thương mại quốc tế Xuất khẩu 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAT