TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly,Mary C.
AU  - Graham,John L.
TI  - International marketing
SN  - 0071084215
U1  - 658.8 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - Intercultural communication
KW  - International business enterprises
KW  - Marketing
KW  - Thương mại quốc tế
KW  - Xuất khẩu
N1  - Includes instructors'manual ; E-C7/01457-01476 (original, 577.000đ)
ER  -