Bickerton, Pauline  <br/><br/>
Cybermarketing :  how to use the Internet to market your goods and services / 
Pauline Bickerton, Matthew Bickerton, Upkar Pardesi. 
 - 2nd ed. 
 - London; New York :  Butterworth-Heinemann,  2010 
 - xvi, 355 p. :  ill. ;  24 cm. 
<br/><br/> E-B7/06570 (original, 1.694.000đ) 
<br/><br/> This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies. 
<br/><br/><label>ISBN: </label>0750647043 9780750647045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Internet marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing Marketing trực tuyến Quảng cáo Quảng cáo trực tuyến 
<br/><br/><label>Dewey Class. No.: </label>658.84