TY  - BOOK
AU  - Bickerton,Pauline
TI  - Cybermarketing: how to use the Internet to market your goods and services 
SN  - 0750647043
U1  - 658.84 22
PY  - 2010///
CY  - London; New York
PB  - Butterworth-Heinemann
KW  - Internet advertising
KW  - Internet marketing
KW  - Marketing
KW  - Marketing trực tuyến
KW  - Quảng cáo
KW  - Quảng cáo trực tuyến
N1  - E-B7/06570 (original, 1.694.000đ)
N2  - This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies
ER  -