Crafting and executing strategy : the quest for competitive advantage: concepts and cases /
Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.
- 18th ed.
- New York : McGraw-Hill/Irwin, 2012
- xlvii, 417 p. , 50 p. ; 28 cm.
E-C7/01685-87 (copy)
Fully revised, this new edition features new perspectives, reflects the best academic thinking, & has strengthened correlation with new research. Chapter content remains solidly mainstream & balanced, mirroring the pragmatism of real-world strategic thinking.