TY  - BOOK
AU  - Gamble,John E.
AU  - Thompson,Arthur A.
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 0078137144 
U1  - 658.4012 23
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Business planning
KW  - Competition
KW  - Strategic planning
KW  - Chiến lược tổ chức
KW  - Lập kế hoạch
KW  - Quản lý điều hành
N2  - Deals with strategic management. This title provides students an understanding of essential strategic management concepts and analytic tools. It simplifies the task of demonstrating student learning through course embedded assessment
ER  -