Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - 7th ed. , Global ed..  
 - Boston :  Pearson,  2011 
 - 648 p. :  ill., maps ;  28 cm. 
<br/><br/> E-C7/01761 (copy) 
<br/><br/> This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications. 
<br/><br/><label>ISBN: </label>9780136118749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Professions--Marketing.<br/>Service industries--Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Dịch vụ marketing Marketing Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV