TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Armstrong,Gary
TI  - Services marketing: people, technology, strategy 
SN  - 9780136118749
U1  - 658.8 23
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Dịch vụ marketing
KW  - Tiếp thị
N1  - E-C7/01761 (copy)
N2  - This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications
ER  -