TY - BOOK AU - Đinh,Thị Huyền Trang AU - Lê,Văn Liên TI - A STUDY ON AWARENESS AND IMPLEMENTATION OF CSR IN A MULTINATIONAL COMPANIES OPERATING IN VIETNAM. CASE STUDY : DUTCH LADY: Khóa luận tốt nghiệp cử nhân Kinh doanh ngành Kế toán U1 - 657 23 PY - 2011/// CY - Hà Nội PB - KQT KW - K5AH1 KW - Kế toán KW - Khóa luận chương trình HELP KW - Quản trị kinh doanh N1 - Khóa luận tốt nghiệp cử nhân Kinh doanh nghành Kế toán -- Khoa Quốc tế. Đại học Quốc gia Hà Nội, 2011 N2 - As we know that CSR (Corporate Social Responsibility) is no longer a familiar term for the developing countries in the world. CSR has had a long history and developed more and more all over the world. Nowadays, many business entities want to implement CSR in their business operation. Although CSR has became a new trend in the world but it is a new term with Vietnamese and many business entities. The knowledge of CRS in Vietnam is limited because there are not many researchers on the CSR field. Many recent years, taking part in many organizations and political economy in the world WTO, ASEAN... has attracted many investors and business organizations to operate in Vietnam that CSR is familiar with them. Their awareness can be consider is full but some multinational companies operating in Vietnam took advantages of unknown of Vietnamese to not implement CSR such as polluting environment. The economy is so open that there are many critical case and scandals concerning about CSR such as case of Vedan Company, Thanh Cong Company, Sabeco Song Lam Company and Tung Khuang Company. It can be consider as the result of the economic boom. This means that CSR has become a hot title for the researchers to conduct the survey about CSR. The objective of the research is to access the understanding the completed concept of corporate social responsibilities and other relevant components under this area. Besides, the objective understands awareness and implementation, CSR reporting of CSR in a multinational company operating in Vietnam by asking respondents' understanding and opinion. From conducting the research, it is able to show the understanding and awareness about CSR concept of multinational companies operating in Vietnam is unlimited but their implementation is limited. These multinational companies have to find hard to use CSR as a tool to value firm, implement CSR in Vietnam as much as they can, and especially have to follow Vietnam regulation and law to protect the environment and community to be better. ER -