Kotler, Philip
Principles of marketing /
Philip Kotler, Gary Armstrong
- 17th ed.,
- Hoboken : Pearson Higher Education, 2018
- xxiv,707 pages ; 29 cm.
E-C7/02014 (original, 6.346.000đ)
9780134492513
Marketing
Marketing Nguyên lý marketing
658.8 / KOT