Crafting and executing strategy : the quest for competitive advantage: concepts and cases /
Crafting & executing strategy : the quest for competitive advantage: concepts and cases
Arthur A. Thompson...[at al.]
- 20th ed.
- New York : McGraw-Hill/Irwin, 2018
- xli, 850 p. , 50 p. ; 28 cm.
Original: E-C7/02276 ; Copy: 02277-78
Fully revised, this new edition features new perspectives, reflects the best academic thinking, & has strengthened correlation with new research. Chapter content remains solidly mainstream & balanced, mirroring the pragmatism of real-world strategic thinking.