Thompson, Arthur A., 1940-

Crafting and executing strategy : the quest for competitive advantage: concepts and cases / Crafting & executing strategy : the quest for competitive advantage: concepts and cases Arthur A. Thompson...[at al.] - 20th ed. - New York : McGraw-Hill/Irwin, 2018 - xli, 850 p. , 50 p. ; 28 cm.

Original: E-C7/02276 ; Copy: 02277-78

Fully revised, this new edition features new perspectives, reflects the best academic thinking, & has strengthened correlation with new research. Chapter content remains solidly mainstream & balanced, mirroring the pragmatism of real-world strategic thinking.

9781259921995


Strategic planning
Strategic planning.

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658.4012 / THO