TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Opresnik,Marc Oliver
TI  - Principles of marketing
SN  - 9781292220178
U1  - 658.8 
PY  - 2018///
CY  - Harlow, England
PB  - Pearson Higher Education
KW  - Marketing
KW  - Nguyên lý marketing
N1  - Original: E-C7/02289
UR  - https://bookworm.vnu.edu.vn/EDetail.aspx?id=40923&f=nhande&v=Principles+of+Marketing
ER  -