TY  - BOOK
AU  - Stratten,Scott
TI  - The book of business awesome: how engaging your customers and employees can make your business thrive
SN  - 9781118315224
U1  - 658.812 23
PY  - 2012///
CY  - New York, NY
PB  - John Wiley & Sons, Inc.
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Quản lý tiếp thị
N2  - UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do
ER  -