Cateora, Philip R
International marketing /
Philip R. Cateora...[at al.]
- 18th ed.
- Dubuque : McGraw-Hill Education, 2020
- xxxii, 682 pages : illustrations (colour) ; 28 cm
9781259712357
Export marketing
International business enterprises
Intercultural communication
Marketing quốc tế Marketing
658.8 / CAT