TY  - BOOK
AU  - Cateora, Philip R
AU  - Gilly, Mary C.
AU  - Graham, John L
AU  - Money, R. Bruce
TI  - International marketing
SN  - 9781259712357
U1  - 658.8 
PY  - 2020///
CY  - Dubuque : 
PB  - McGraw-Hill Education, 
KW  - Export marketing
KW  - International business enterprises
KW  - Intercultural communication
KW  - Marketing quốc tế
KW  - Marketing
UR  - https://bookworm.vnu.edu.vn/EDetail.aspx?id=166977&f=fulltext&v=Cateora+International+marketing
ER  -