TY - BOOK TI - The Harvard Business Review entrepreneur's handbook: everything you need to launch and grow your new business SN - 9781633693685 U1 - 658.1 PY - 2018/// CY - Boston, Mass. PB - Harvard Business Review Press KW - New business enterprises KW - Business planning KW - Start-up costs KW - Quản lý chung KW - Tổ chức và quản lý tài chính KW - Kế hoạch kinh doanh N1 - Includes index N2 - Starting an independent new business is rife with both opportunity and risk. From the basics of writing a business plan to the challenges of financing your new venture, the HBR Entrepreneur's Handbook is your essential resource for getting your startup off the ground. Topics include: Navigating the world of venture capital funding Turning innovations into successful realities in the marketplace Building a business model that makes sense for your business Developing the sales and marketing programs needed for your venture What entrepreneurial leaders must do to build culture and set direction-- ER -