Barnes, Roy A., <br/><br/>
Customer experience for dummies / 
by Roy Barnes and Bob Kelleher. 
 - Hoboken, N.J. :  Wiley Publishing,  2015 
 - xiv, 342 pages :  23 cm. 
<br/><br/> You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers. 
<br/><br/><label>ISBN: </label>9781118725603 1118725603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Customer relations.<br/>Relationship marketing.<br/>Relationship marketing<br/>Customer relations.<br/>Customer services.
<br/><br/><label>Subjects--Index Terms: </label>Quản lý chung Quản lý tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR