TY  - BOOK
AU  - Doole, Isobel
AU  - Lowe, Robin
AU  - Kenyon, Alexandra 
TI  - International Marketing Strategy : : Analysis, Development & Implementation 
SN  - 9781473758742
U1  - 658.8 
PY  - 2019///
CY  - United Kingdom : 
PB  - Cengage Learning, 
KW  - Export marketing
KW  - Management
KW  - Chiến lược marketing
KW  - Marketing
KW  - Marketing quốc tế
ER  -