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    Influence of User Experience Design on Consumer Trust and Purchase Decisions on Vietnamese Electronic Commerce Platforms /






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        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11562</link>
        
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	   <p>By Dương Thị Thanh Khiết. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 89 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11562">Place Hold on <em>Influence of User Experience Design on Consumer Trust and Purchase Decisions on Vietnamese Electronic Commerce Platforms /</em></a></p>

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    The Impact of Social Marketing Communication Campaigns on Environmental Awareness and Behavior: A Case Study of the Tô Lịch River Restoration in Hanoi /






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        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11564</link>
        
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	   <p>By Nguyễn Sơn Tùng. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 61 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11564">Place Hold on <em>The Impact of Social Marketing Communication Campaigns on Environmental Awareness and Behavior: A Case Study of the Tô Lịch River Restoration in Hanoi /</em></a></p>

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    Factors Influencing Purchase Intentions of Generation Z Consumers in Vietnam’s F&amp;B Industry: A Case Study of Coffee Shop in Hanoi /






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	   <p>By Nguyễn Kim Ngọc. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 97 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11565">Place Hold on <em>Factors Influencing Purchase Intentions of Generation Z Consumers in Vietnam’s F&amp;B Industry: A Case Study of Coffee Shop in Hanoi /</em></a></p>

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    Factor Influencing the Selection of Domestic Workers : A Case Study in Hanoi /






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       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11566</link>
        
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	   <p>By Nguyễn Phương Nhàn. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 72 p. ;
                        
                        
                        
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<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11566">Place Hold on <em>Factor Influencing the Selection of Domestic Workers : A Case Study in Hanoi /</em></a></p>

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    Impact of Green Marketing on Customer-Based Green Brand Equity: The Case of Vinamilk /






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        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11567</link>
        
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	   <p>By Nguyễn Dạ Thảo Nhi. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 53 p. ;
                        
                        
                        
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<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11567">Place Hold on <em>Impact of Green Marketing on Customer-Based Green Brand Equity: The Case of Vinamilk /</em></a></p>

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    Influencer Marketing and Its Impact on Vietnam Tourism Image and Appeal /






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        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11569</link>
        
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	   <p>By Nguyễn Cao Tùng. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 53 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11569">Place Hold on <em>Influencer Marketing and Its Impact on Vietnam Tourism Image and Appeal /</em></a></p>

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    Determinants Of Customer Satisfaction And Loyalty Towards Spotify In Hanoi /






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        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11570</link>
        
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	   <p>By Nguyễn Thị Phương Linh. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 67 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11570">Place Hold on <em>Determinants Of Customer Satisfaction And Loyalty Towards Spotify In Hanoi /</em></a></p>

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    Impact of Store Atmosphere on Impulse Buying: The Case of MUJI Vietnam /






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	   <p>By Nguyễn Thu Hương. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 63 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11571">Place Hold on <em>Impact of Store Atmosphere on Impulse Buying: The Case of MUJI Vietnam /</em></a></p>

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    Evaluating Impacts of Marketing Activities on Firm Performance: Evidence from Vinamilk /






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        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11572</link>
        
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	   <p>By Bùi Thị Mai Anh. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 57 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11572">Place Hold on <em>Evaluating Impacts of Marketing Activities on Firm Performance: Evidence from Vinamilk /</em></a></p>

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    The impact of Influencer Marketing and Visual Content on Online Purchasing Behavior of Generation Z /






</title>
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        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11573</link>
        
       <description><![CDATA[









	   <p>By Nguyễn Thúy Điệp. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 63 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11573">Place Hold on <em>The impact of Influencer Marketing and Visual Content on Online Purchasing Behavior of Generation Z /</em></a></p>

						]]></description>
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       <title>
    An evaluation of AI marketing in Gen Z's purchasing intention in Vietnam /






</title>
       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11578</link>
        
       <description><![CDATA[









	   <p>By Đỗ Khắc Huy. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 46 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11578">Place Hold on <em>An evaluation of AI marketing in Gen Z's purchasing intention in Vietnam /</em></a></p>

						]]></description>
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       <title>
    The influence of emotional marketing on passenger loyalty: An Empirical Study of Vietnam's Airlines /






</title>
       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11581</link>
        
       <description><![CDATA[









	   <p>By Phạm Thị Ngọc Anh. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 85 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11581">Place Hold on <em>The influence of emotional marketing on passenger loyalty: An Empirical Study of Vietnam's Airlines /</em></a></p>

						]]></description>
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       <title>
    The Impact of FOMO (Fear of Missing Out) on Gen Z’s Impulse Buying Behavior during Flash Sale Events on TikTok /






</title>
       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11583</link>
        
       <description><![CDATA[









	   <p>By Nguyễn Minh Giang. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 69 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11583">Place Hold on <em>The Impact of FOMO (Fear of Missing Out) on Gen Z’s Impulse Buying Behavior during Flash Sale Events on TikTok /</em></a></p>

						]]></description>
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       <title>
    The Impact of Perceived CSR on Sustainable Food Consumption Intention among Gen Z in Hanoi /






</title>
       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11589</link>
        
       <description><![CDATA[









	   <p>By Tô Thành Công. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 74 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11589">Place Hold on <em>The Impact of Perceived CSR on Sustainable Food Consumption Intention among Gen Z in Hanoi /</em></a></p>

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       <title>
    The Impact of Short-Video Marketing Attributes on Generation Z’s Purchase Intention in Ha Noi /






</title>
       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11592</link>
        
       <description><![CDATA[









	   <p>By Nguyễn Ngọc Minh. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 83 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11592">Place Hold on <em>The Impact of Short-Video Marketing Attributes on Generation Z’s Purchase Intention in Ha Noi /</em></a></p>

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       <title>
    Factors affecting the conversion from using gasoline cars to using electric cars of Gen Z and Gen Y in Hanoi /






</title>
       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11593</link>
        
       <description><![CDATA[









	   <p>By Nguyễn Anh Tuấn. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 53 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11593">Place Hold on <em>Factors affecting the conversion from using gasoline cars to using electric cars of Gen Z and Gen Y in Hanoi /</em></a></p>

						]]></description>
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       <title>
    Factor Influencing the Selection of Domestic Workers: A Case Study in Hanoi /






</title>
       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11594</link>
        
       <description><![CDATA[









	   <p>By Nguyễn Phương Nhàn. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 69 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11594">Place Hold on <em>Factor Influencing the Selection of Domestic Workers: A Case Study in Hanoi /</em></a></p>

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       <title>
    Impact of Privacy and Trust in AI recommendation systems lead to gen Z purchasing intention in e-commerce /






</title>
       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11603</link>
        
       <description><![CDATA[









	   <p>By Phùng Thảo Vi. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 69 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11603">Place Hold on <em>Impact of Privacy and Trust in AI recommendation systems lead to gen Z purchasing intention in e-commerce /</em></a></p>

						]]></description>
       <guid>/cgi-bin/koha/opac-detail.pl?biblionumber=11603</guid>
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    The Role of User-Generated Content (UGC) in Brand marketing /






</title>
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        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11604</link>
        
       <description><![CDATA[









	   <p>By Đỗ Linh Trang. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 69 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11604">Place Hold on <em>The Role of User-Generated Content (UGC) in Brand marketing /</em></a></p>

						]]></description>
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       <title>
    Patriotic Brand Image: Exploring the Factors Influencing Gen Z Consumers’ Purchase Intention in Hanoi /






</title>
       <dc:identifier>ISBN:</dc:identifier>
        
        <link>/cgi-bin/koha/opac-detail.pl?biblionumber=11613</link>
        
       <description><![CDATA[









	   <p>By Trần Bích Ngọc. 
	   Hà Nội : Trường Quốc tế, 2026
                        . 70 p. ;
                        
                        
                        
       </p>

<p><a href="/cgi-bin/koha/opac-reserve.pl?biblionumber=11613">Place Hold on <em>Patriotic Brand Image: Exploring the Factors Influencing Gen Z Consumers’ Purchase Intention in Hanoi /</em></a></p>

						]]></description>
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