Thư viện Search for 'su:"DUAL-MKT2022"'

The influence of audio and visual elements in Tiktok videos on GenZ's intention to purchase healthy food in Vietnam /

By Trần Thị Thu Hà. Hà Nội : Trường Quốc tế, 2026 . 71 p. ;

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The Impact of Viral Marketing in Social Media on Consumers’ Fashion Purchase Intentions in Vietnam /

By Nguyễn Thị Huyền. Hà Nội : Trường Quốc tế, 2026 . 73 p. ;

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Linguistic Priming in Micro-Copy Marketing and Its Effect on Purchase Speed /

By Trần Duy Toàn. Hà Nội : Trường Quốc tế, 2026 . 61 p. ;

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The impact of Chatbot Anthropomorphism on Customer's Purchase Intentions on the Shopee Platform /

By Bùi Thị Ngọc Châu. Hà Nội : Trường Quốc tế, 2026 . 89 p. ;

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The impact of Influencer Marketing and Visual Content on Online Purchasing Behavior of Generation Z /

By Nguyễn Kim Trang. Hà Nội : Trường Quốc tế, 2026 . 85 p. ;

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The effects of greenwashing on Gen Z's purchasing intention /

By Phạm Phương Linh. Hà Nội : Trường Quốc tế, 2026 . 75 p. ;

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The Impact of Short Videos TikTok on Gen Z's Impulsive Shopping Behavior in Vietnam: Investigating the Mediating Role of Emotion and FOMO (Fear of Missing Out) /

By Lê Đoàn Quỳnh Anh. Hà Nội : Trường Quốc tế, 2026 . 84 p. ;

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Factors affecting customer loyalty towards local skincare products /

By Nguyễn Thị Phương Thảo. Hà Nội : Trường Quốc tế, 2026 . 83 p. ;

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The impact of perceived green corporate social responsibility on guests’ behavioral intentions in hotels in Vietnam /

By Nguyễn Nhật Ly. Hà Nội : Trường Quốc tế, 2026 . 73 p. ;

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The Impact of Parental Mindfulness on Green Brand Trust, Brand Love, and Intention to Choose Eco-Labeled Summer Camps in Vietnam /

By Nguyễn Thu Trang. Hà Nội : Trường Quốc tế, 2026 . 118 p. ;

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The Impact of Personalised Marketing on Consumer Purchasing Behavior in E-commerce /

By Vương An Nguyên. Hà Nội : Trường Quốc tế, 2026 . 88 p. ;

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Positive eWOM and Organic Food Purchase Behaviour in the Context of the Digital Food Environment in Hanoi /

By Đỗ Hà Trang. Hà Nội : Trường Quốc tế, 2026 . 66 p. ;

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The Impact of Phygital Marketing on Customer Engagement and Retention in the Food & Beverage Industry /

By Hà Tuấn Hiệp. Hà Nội : Trường Quốc tế, 2026 . 85 p. ;

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The Impact of Phygital Marketing on Customer Engagement and Retention in the Food & Beverage Industry /

By Hà Tuấn Hiệp. Hà Nội : Trường Quốc tế, 2026 . 85 p. ;

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From Theory to Practice: Developing an Integrated Marketing Agility Framework and Quantitatively Validating the Constituent Factors /

By Nguyễn Hải Anh. Hà Nội : Trường Quốc tế, 2026 . 66 p. ;

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The Impact of Influencers’ Promotion of Counterfeit Products on Customer-Based Brand Equity: The Case of Functional Foods in Vietnam /

By Vũ Đình Phú. Hà Nội : Trường Quốc tế, 2026 . 93 p. ;

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The Impact of Influencer Marketing on TikTok on Cosmetic Purchase Intention among Vietnamese College Students: The Mediating Role of Brand Trust /

By Vũ Hải Chi. Hà Nội : Trường Quốc tế, 2026 . 72 p. ;

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The Effect of Greenwashing Perception on Trust and Purchase Intention of Vegan Cosmetic Brands in Vietnam /

By Võ Hương Quỳnh. Hà Nội : Trường Quốc tế, 2026 . 67 p. ;

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Factors affecting customer purchasing behavior on TikTok livestream in Vietnam /

By Bùi Thị Duyên. Hà Nội : Trường Quốc tế, 2026 . 58 p. ;

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The Impact of KOLs’ and KOCs’ Soft Power on the Cosmetic Purchase Decision-Making Process of Young Consumers in Vietnam /

By Nguyễn Thị Như Quỳnh. Hà Nội : Trường Quốc tế, 2026 . 71 p. ;

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The Impact of Electronic Word-of-Mouth on Purchase Intention Toward Green Cosmetics on TikTok: Extending the Theory of Planned Behavior /

By Đỗ Thùy Dương. Hà Nội : Trường Quốc tế, 2026 . 102 p. ;

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The Impact of AI-driven Hyper-Personalization on GenZ's Purchase Intention on TikTok /

By Hoàng Gia Hân. Hà Nội : Trường Quốc tế, 2026 . 102 p. ;

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The Impact of AI-driven Hyper-Personalization on GenZ's Purchase Intention on TikTok /

By Hoàng Gia Hân. Hà Nội : Trường Quốc tế, 2026 . 71 p. ;

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Factors Affecting Purchasing Behavior of Vietnamese Consumers toward Achieving Community Development Goals /

By Ngô Thị Thảo Nhi. Hà Nội : Trường Quốc tế, 2026 . 65 p. ;

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How Short-form Videos Shape Consumer Purchase Intention: A Comparative Study of Gen Z and Gen Y in Vietnam /

By Nguyễn Vũ Hồng Hà. Hà Nội : Trường Quốc tế, 2026 . 76 p. ;

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The Impact of Regenerative Marketing on Consumer Brand Trust in the Fashion Industry in Hanoi /

By Trương Ngọc Lam. Hà Nội : Trường Quốc tế, 2026 . 80 p. ;

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The Impact of AI-Based Influencer Evaluation and Selection on Emotional Marketing Effectiveness among Gen Z Consumers in Vietnam’s Cosmetics Industry /

By Đào Nguyễn Nhật Hoàng. Hà Nội : Trường Quốc tế, 2026 . 68 p. ;

Place Hold on The Impact of AI-Based Influencer Evaluation and Selection on Emotional Marketing Effectiveness among Gen Z Consumers in Vietnam’s Cosmetics Industry /

The Impact of User-Generated Content on Customers’ Purchase Intentions toward F&B Services on Google Maps in Vietnam /

By Bùi Thiện Thanh Trang. Hà Nội : Trường Quốc tế, 2026 . 77 p. ;

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The effect of YouTube’s advertising on Purchasing Intention in the Vietnamese soft drinks market among Gen Z /

By Nguyễn Thùy Linh. Hà Nội : Trường Quốc tế, 2026 . 86 p. ;

Place Hold on The effect of YouTube’s advertising on Purchasing Intention in the Vietnamese soft drinks market among Gen Z /

The Impact of Post-crisis Communication on Brand Trust and Repurchase Intention: Evidence from Vietnam’s F&B Industry /

By Lê Nhật Minh. Hà Nội : Trường Quốc tế, 2026 . 63 p. ;

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Effect of Fear of Missing Out (FOMO) on Fashion Buying Behavior of Gen Z in Ha Noi /

By Nghiêm Thị Lan. Hà Nội : Trường Quốc tế, 2026 . 84 p. ;

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The impact of information transparency of social media on Gen Z' trust and loyalty in food industry /

By Trương Thị Hương Ly. Hà Nội : Trường Quốc tế, 2026 . 82 p. ;

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The impact of eco - label on Gen Z's green purchase intentions of sustainable fashion in Hanoi, Vietnam /

By Lại Thị Hương. Hà Nội : Trường Quốc tế, 2026 . 89 p. ;

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