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1.
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 9th ed.Material type: Text Text Language: English Publication details: Australia : South-Western Cengage Learning, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 CZI 2010 (1).
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2.
International Marketing Strategy : Analysis, Development & Implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon

by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra.

Edition: 9th ed., Global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom : Cengage Learning, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 DOO 2019 (3).

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