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Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù. by Carù, Antonella | Tollin, Karin. Material type:  Text Language: English Publication details: Chichester [England] ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2008 (1).
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Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. by Ryans, Adrian B, 1945-. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 RYA 2008 (1).
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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by Morgan, Adam, 1969-. Edition: 2nd ed., [Rev. & expanded].Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MOR 2009 (1).
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt, Mike Dover. by Moffitt, Sean | Dover, Mike. Material type: Text Language: English Publication details: New York : McGraw-Hill, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 MOF 2011 (1).
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The agile marketer : turning customer experience into your competitive advantage / Roland Smart. by Smart, Roland, 1974-. Material type: Text; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMA (3).
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Product Management (McGraw-Hill/Irwin Series in Marketing) / Donald Lehmann, Russell Winer by Lehmann, Donald | Winer, Russell. Edition: 4th, ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : McFaw-Hill, 2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: LEH (6).
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Innovation Management and New Product Development / Paul Trott by Trott, Paul. Edition: 7th, ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Harlow : Pearson, 2021Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.575 TRO 2021 (1).
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Mastering Product Management: A Step-by-Step Guide / Kevin Brennan by Brennan, Kevin. Material type: Text; Format:
print
Publication details: California : Publication , 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: BRE (5).
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