000 | 01467nam a22002417a 4500 | ||
---|---|---|---|
999 |
_c10038 _d10038 |
||
005 | 20230814141559.0 | ||
008 | 200227s2017 nyu eng d | ||
020 | _a978-1260571233 | ||
041 | _aeng | ||
082 |
_a658.4 _bROT |
||
100 | _aRothaermel, Frank T. | ||
245 |
_aStrategic management / _cFrank T. Rothaermel |
||
250 | _a5th ed. | ||
260 |
_aNew York, NY : _bMcGraw-Hill Education, _c2021 |
||
300 |
_a544 p. ; _c28 cm |
||
520 | _aStrategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions. | ||
650 |
_aStrategic planning _aManagement |
||
653 | _aQuản lý chung | ||
856 | _uhttps://bookworm.vnu.edu.vn/EDetail.aspx?id=166955&f=tacgia&v=Rothaermel | ||
911 | _aYến | ||
919 |
_a1Chương trình IB _bGiáo trình chương trình IB _cINS2024 _dQuản trị chiến lược |
||
942 |
_2ddc _cTB |