000 01467nam a22002417a 4500
999 _c10038
_d10038
005 20230814141559.0
008 200227s2017 nyu eng d
020 _a978-1260571233
041 _aeng
082 _a658.4
_bROT
100 _aRothaermel, Frank T.
245 _aStrategic management /
_cFrank T. Rothaermel
250 _a5th ed.
260 _aNew York, NY :
_bMcGraw-Hill Education,
_c2021
300 _a544 p. ;
_c28 cm
520 _aStrategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
650 _aStrategic planning
_aManagement
653 _aQuản lý chung
856 _uhttps://bookworm.vnu.edu.vn/EDetail.aspx?id=166955&f=tacgia&v=Rothaermel
911 _aYến
919 _a1Chương trình IB
_bGiáo trình chương trình IB
_cINS2024
_dQuản trị chiến lược
942 _2ddc
_cTB