000			02279nam a22003137a 4500
005			20251217165027.0
008			220618s2021 uk ||||| |||| 00| 0 eng d
020			_a9781292251523
041			_aeng
082			_a658.575 _bTRO
100			_aTrott, Paul.
245			_aInnovation Management and New Product Development / _cPaul Trott
250			_a7th, ed.
260			_aHarlow : _bPearson, _c2021
300			_axxi, 546 p. ; _c28 cm.
520			_aInnovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
650			_aProduct management
650			_aNew products
650			_aTechnological innovations
650			_aManagement
653			_aQuản lý sản xuất
653			_aPhát triển sản phảm mới
856			_uhttps://bookworm.vnu.edu.vn/EDetail.aspx?id=185227&f=nhande&v=Innovation+management+and+new+product+development
911			_aYến
919			_aChương trình AC _bGiáo trình chương trình AC _cINS3025 _dQuản trị đổi mới _dInnovation Management
919			_aChương trình song bằng Marketing _bSách tham khảo chương trình Song bằng Marketing _cINS3198 _dQuản trị và phát triển sản phẩm sáng tạo _dInnovative Product Development and Management
919			_a20 Chương trình Help _bSách tham khảo chương trình Help _cMKT311 _cINS3198 _dQuản trị và phát triển sản phẩm sáng tạo _dInnovative Product Development and Management
942			_2ddc _cTB
999			_c10099 _d10099