| 000 | 01062nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | VNU120131200 | ||
| 005 | 20200924215230.0 | ||
| 008 | 120309s2010 xxc|||||||||||||||||eng|| | ||
| 020 | _a0136079423 (pbk. : alk. paper) | ||
| 020 | _a9780136079422 (pbk. : alk. paper) | ||
| 040 |
_aISVNU _bvie _cISVNU _eaaacr2 |
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| 041 | 0 | _aeng | |
| 044 | _axxc | ||
| 082 | 7 | 4 |
_a659.1 _222 |
| 090 |
_a659.1 _bCLO 2010 |
||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2010 |
||
| 300 |
_axxi, 454 p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 653 | _aQuảng cáo | ||
| 653 | _aTruyền thông tiếp thị | ||
| 700 | 1 | _aBaack, Donald. | |
| 912 | _aHoàng Yến | ||
| 913 | _aKhoa Quốc tế 01 | ||
| 914 | _aNguyễn Thị Hòa1 | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2246 _d2246 |
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