| 000 | 01061nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | VNU120131244 | ||
| 005 | 20240328114556.0 | ||
| 008 | 120309s2011 xxc|||||||||||||||||eng|| | ||
| 020 | _a0073381152 | ||
| 020 | _a9780073381152 | ||
| 040 |
_aISVNU _cISVNU |
||
| 041 | 0 | _aeng | |
| 082 | 7 | 4 |
_a658.8 _bWAL |
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2011 |
||
| 300 |
_axv, 352 p. : _c26 cm. |
||
| 500 | _aE-B7/04622 (original, 3.165.532đ) | ||
| 650 | 0 | _aMarketing | |
| 653 | _aChiến lược marketing | ||
| 653 | _aMarketing | ||
| 653 | _aQuản trị marketing | ||
| 700 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 856 | 4 | 0 | _uhttps://bookworm.vnu.edu.vn/EDetail.aspx?id=37625&f=nhande&v=Marketing+Strategy%3a+A+decision-focused+approach |
| 919 |
_a3Chương trình MIS _cINS3041 _dChiến lược marketing _dMarketing Strategy |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2288 _d2288 |
||