| 000 | 01080nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | VNU120131257 | ||
| 005 | 20200924215232.0 | ||
| 008 | 120309s2009 xxc|||||||||||||||||eng|| | ||
| 020 | _a0470238275 (cloth) | ||
| 020 | _a9780470238271 (cloth) | ||
| 040 |
_aISVNU _bvie _cISVNU _eaaacr2 |
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| 041 | 0 | _aeng | |
| 044 | _axxc | ||
| 050 |
_aHF5415.15 _b.M67 2009 |
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| 082 | 7 | 4 |
_a658.8/27 _222 |
| 090 |
_a658.8 _bMOR 2009 |
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| 100 | 1 |
_aMorgan, Adam, _d1969- |
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| 245 | 1 | 0 |
_aEating the big fish : _bhow challenger brands can compete against brand leaders / _cAdam Morgan. |
| 250 | _a2nd ed., [Rev. & expanded]. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _c2009 |
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| 300 |
_axxiv, 336 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBrand name products _xManagement. |
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| 650 | 0 | _aNew products. | |
| 650 | 0 | _aProduct management. | |
| 653 | _aQuản lý sản xuất | ||
| 653 | _aSản phẩm mới | ||
| 912 | _aHoàng Yến | ||
| 913 | _aKhoa Quốc tế 01 | ||
| 914 | _aLê Thị Hải Anh1 | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c2301 _d2301 |
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