000			01666nam a2200337 a 4500
001			VNU120131301
005			20200924215234.0
008			120312s2009 xxc|||||||||||||||||eng||
020			_a9780470164938
040			_aISVNU _bvie _cISVNU _eaaacr2
041	0		_aeng
044			_axxc
082	7	4	_a658.8 _222
090			_a658.8 _bROS 2009
100	1		_aRosen, Richard G.
245	1	0	_aConvergence marketing : _bcombining brand and direct for unprecedented profits / _cRichard G. Rosen ; with Jane Rosen.
260			_aHoboken, N.J. : _bWiley, _cc2009
300			_axv, 187 p. : _bill. ; _c24 cm.
505			_aPt. I _t Convergence of Brand and Direct -- Ch. 1 _t Why Convergence Marketing? -- Ch. 2 _t Getting to Convergence: With the Common Language of Respect -- Ch. 3 _t Convergence -- Pt. II _t Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4 _t Accelerate and Drive; The Rosen Velocity Scale -- Ch. 5 _t Sales Cycle and Customer Dialogue -- Ch. 6 _t The Ask and the Offer -- Ch. 7 _t Expected Value of the Individual -- Ch. 8 _t Real-Time Accounting: Numbers That Will Set You Free -- Ch. 9 _t The Brand-Interaction Accelerator -- Pt. III _t Performance and Balance -- Ch. 10 _t Zen and the Art of...the Motorcycle Story -- Ch. 11 _t A Few More Case Studies -- Ch. 12 _t The Last Word.
650		0	_aBranding (Marketing)
650		0	_aDirect marketing.
650		0	_aMarketing.
653			_aHàng hóa
653			_aThương hiệu
653			_aTiếp thị
700	1		_aRosen, Jane.
912			_aTrịnh Thị Bắc
913			_aKhoa Quốc tế 01
914			_aHoàng Yến2
942			_2ddc _cBK
999			_c2344 _d2344