000			01716nam a2200385 a 4500
001			VNU120131323
005			20200924215235.0
008			120312s2007 xxc|||||||||||||||||eng||
020			_a0470025913 (cloth : alk. paper)
020			_a9780470025918 (cloth : alk. paper)
040			_aISVNU _bvie _cISVNU _eaaacr2
041	0		_aeng
044			_axxc
050			_aHF5415 _b.M374 2007
082	7	4	_a658.8 _222
090			_a658.8 _bMAZ 2007
100	1		_aMazur, Laura.
245	1	0	_aConversations with marketing masters / _cLaura Mazur, Louella Miles.
260			_aChichester ; _aHoboken, NJ : _bJohn Wiley, _c2007
300			_a236 p. : _bports. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aPhilip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
650		0	_aMarketing _xManagement.
650		0	_aMarketing personnel _vInterviews.
650		0	_aMarketing.
653			_aKhoa học quản lý
653			_aMarketing.
653			_aQuản lý tiếp thị
700	1		_aMiles, Louella.
856			_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip074/2006036078.html
912			_aHoàng Yến
913			_aKhoa Quốc tế 01
914			_aLê Thị Hải Anh1
942			_2ddc _cBK
999			_c2364 _d2364