000 01023nam a2200349 a 4500
001 VNU120131324
005 20200924215235.0
008 120312s2007 si |||||||||||||||||eng||
020 _a0470822295 (pbk.)
020 _a9780470822296 (pbk.)
040 _aISVNU
_bvie
_cISVNU
_eaaacr2
041 0 _aeng
044 _asi
050 _aHD69.B7
_b.D53 2007
082 7 4 _a658.8/27
_222
090 _a658.8
_bDHA 2007
100 1 _aDhar, Mainak.
245 1 0 _aBrand management 101 :
_b101 lessons from real-world marketing /
_cMainak Dhar.
260 _aSingapore :
_bWiley (Asia),
_c2007
300 _avii, 215 p. ;
_c23 cm.
500 _aIncludes index.
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products.
650 0 _aMarketing
_xManagement.
653 _aKhoa học quản lý
653 _aMarketing
653 _aQuản lý tiếp thị
912 _aHoàng Yến
913 _aKhoa Quốc tế 01
914 _aLê Thị Hải Anh1
942 _2ddc
_cBK
999 _c2365
_d2365