000			01908nam a2200361 a 4500
001			VNU120134591
005			20200924215420.0
008			120609s2006 xxc|||||||||||||||||eng||
020			_a0131469185
020			_a0131968793
020			_a9780131469181
020			_a9780131968790
040			_aISVNU _bvie _cISVNU _eaaacr2
041	0		_aeng
044			_axxc
082	7	4	_a658.8 _222
090			_a658.8 _bKOT 2006
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2006.
300			_axx, 651, [94] p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505			_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650		0	_aMarketing.
653			_aQuản lý tiếp thị
653			_aTiếp thị
700	1		_aArmstrong, Gary _q(Gary M.)
912			_aHoàng Yến
913			_aKhoa Quốc tế 02
914			_aTrịnh Thị Bắc
942			_2ddc _cTB
999			_c5381 _d5381