000 02253nam a2200409 a 4500
001 VNU120134617
005 20200924215421.0
008 120116s2010 xxk|||||||||||||||||eng||
020 _a0273709089
020 _a9780273709084
040 _aISVNU
_bvie
_cISVNU
_eaaacr2
041 0 _aeng
044 _axxk
082 7 4 _a330
_222
090 _a330
_bSLO 2010
100 1 _aSloman, John,
_d1947-
245 1 0 _aEconomics for business /
_cJohn Sloman, Kevin Hinde and Dean Garratt
250 _a5th ed.
260 _aHarrow, England ;
_aNew York :
_bFinancial Times/Pretntice Hall,
_c2010
300 _a800 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
505 0 _aThe business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy
650 0 _aBusiness.
650 0 _aCommerce.
650 0 _aEconomics.
650 0 _aManagerial economics.
653 _aKinh doanh
653 _aKinh tế học
653 _aQuản lý kinh tế
653 _aThương mại
700 1 _aGarratt, Dean
700 1 _aHinde, Kevin.
912 _aHoàng Yến
913 _aKhoa Quốc tế 01
914 _aLê Thị Thanh Hậu
942 _2ddc
_cBK
999 _c5407
_d5407