| 000 | 01305nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | VNU130136443 | ||
| 005 | 20240321120714.0 | ||
| 008 | 070418s2012 nyu|||||||||||||||||eng|| | ||
| 020 | _a0071314407 | ||
| 020 | _a9780071314404 | ||
| 040 |
_aISVNU _cISVNU |
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| 041 | 0 | _aeng | |
| 082 | 7 | 4 |
_a659.1 _bBEL |
| 100 | 1 |
_aBelch, George E., _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. |
| 250 | _a9th ed., Global ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2012 |
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| 300 |
_axxxiv, 828 p. : _c29 cm. |
||
| 500 | _aIncludes instructors'manual ; E-C7/01395-01414 (original, 510.000đ) | ||
| 520 | _aFocuses on advertising with an emphasis on Integrated Marketing Communications (IMC). This title includes comprehensive coverage of agency issues and creative work and how it is related to the IMC mix. It features an integrated marketing communications perspective that catapults the reader into the business practices of the 21st century. | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aSales promotion | |
| 653 | _aMarketing | ||
| 653 | _aQuảng cáo | ||
| 700 | 1 | _aBelch, Michael A. | |
| 942 |
_2ddc _cTB |
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| 999 |
_c6703 _d6703 |
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