000			01317nam a2200313 a 4500
001			VNU140136817
005			20200924215516.0
008			120316s2014 enk|||||||||||||||||eng||
020			_a9781292025285
040			_aISVNU _bvie _cISVNU _eaaacr2
041	0		_aeng
044			_aenk
082	7	4	_a659.2 _223
090			_a659.2 _bTHI 2014
245	0	0	_aThink public relations / _cDennis L. Wilcox ... [et al.]
250			_a2nd ed. , New international ed.
260			_aHarlow, England : _bPearson, _c2014
300			_a430 p. : _bill. ; _c29 cm.
520			_aThe engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.
650		0	_aPublic relations
653			_aQuan hệ công chúng
700	1		_aWilcox, Dennis L.
912			_aNguyễn Thị Dung
913			_aKhoa Quốc tế 01
918			_aChương trình Keuka
918			_aMKT320
918			_aSách giáo trình chương trình Keuka
942			_2ddc _cTB
999			_c7062 _d7062