000			02537nam a2200301 a 4500
001			VNU150137599
005			20200924215547.0
008			131031s2011 vm |||||||||||||||||vie||
040			_aISVNU _bvie _cISVNU _eaaacr2
041	0		_avie
044			_avm
082	7	4	_a657 _223
090			_a657 _bVU-M 2011
100	1		_aVũ, Thị Mai
245	1	0	_aSocial accounting in Vietnam : A study of its importance : _bKhóa luận tốt nghiệp cử nhân Kinh doanh ngành Kế toán / _cVũ Thị Mai ; Nghd. : Lê Văn Liên
260			_aHà Nội : _bKQT, _c2011
300			_a63 tr. + _e1 CD-ROM
502			_aKhóa luận tốt nghiệp cử nhân Kinh doanh nghành Kế toán -- Khoa Quốc tế. Đại học Quốc gia Hà Nội, 2011
520			_aOver recent years, the role of business organizations within society has received increasing attention, and the expectations towards these organizations have increased accordingly. The term that has been coined for these expectations is corporate social responsibility (CSR) or social accounting (SA) (Schouten and Remme 2006). Nowadays, it is generally recognized that SA is of strategic importance to ensure long-term business competitiveness and success. Its potential is enormous in the areas of employee performance, cooperation among other stakeholders (business partners, investors, consumers, suppliers) and an engine of economic growth (Lamy 2002). So, the stakeholders’ views on SA performance of business are enormous, and the key responsibility in this performance goes to the managers, consumers, investors. This paper examines the perception of manager, consumer and investor on SA performance of corporations in Viet Nam. The results of the study suggest that there is strong support for SA from managers and a growing awareness among consumers and investors. Nevertheless, the difference between the way people understand and their action caused they are not eager to support for SA issues such as lack of SA system from firm, some relevant barriers (living expenses, low CSR communication tools). However, with highly positive attitude toward SA and the willingness to learn about SA of people, SA concept and practice will be popular and developed further in the future.
653			_aK5AH2
653			_aKế toán
653			_aKhóa luận chương trình HELP
653			_aQuản trị kinh doanh
700	1		_aLê, Văn Liên, _engười hướng dẫn
912			_aNguyễn Thị Dung
913			_aKhoa Quốc tế 01
942			_2ddc _cKL
999			_c7741 _d7741